The McNews Hour: "And That's The Way It Is..."

The tentacle-like growth of clandestine advertising in American TV shows in the form of product placement has taken another controversial step with the introduction of McDonald's products into regional news programs.

Several TV outlets have begun to sell the fast-food giant the right to place cups of its iced coffee on to the desks of news anchors as they present morning current affairs shows.

Typical is Fox 5 News in Las Vegas, an affiliate of Rupert Murdoch's Fox television network. Two cups of coffee, their cubes of ice glinting in the studio lights, now daily stand before the channel's morning presenters. The presenters conspicuously do not drink from the cups, which is just as well - the cups contain a bogus fluid and fake ice to prevent the cubes melting.

The New York Times has reported that similar deals to place McDonald's products in news shows are up and running in TV stations in Chicago, Seattle and New York.

Product placement has become a huge branch of advertising in the US, creeping into all areas of entertainment television. Not only are products seen on camera, they also make their way into drama scripts, such as an episode of the popular soap, The OC, which had one character talk about having "a9.com'd" a friend on the day the internet search company A9 launched a Yellow Pages service of the same name.

Advertising and broadcasting content have become increasingly blurred, with new reality TV show, What I Like About You, pitting young women against each other to compete for an acting slot on an advert for Herbal Essences. The ad is then broadcast in a break during the show.

This is the first time product placement has percolated through to news broadcasts. Journalism ethics groups have protested it is another erosion of standards.

"There has been in broadcast journalism certainly, and arguably in all journalism, a drifting away from the standards of straight news in the direction of entertainment," said Roy Peter Clark of the school for journalists, the Poynter Institute.

Fox 5 News has declined to reveal how much it is being paid by McDonald's for the six-month promotion. The station's news director, Adam Bradshaw, said that the product placement was only allowed in programs that were appropriate, including later morning shows with an accent on lifestyle.

"I would not put it on a straight newscast like my 5 or 10pm news," Bradshaw said.
The other potential difficulty with the new trend in TV news was conflict of interest. Bradshaw said the McDonald's deal would in no way impede the station broadcasting negative news concerning the food chain.

"News is news. Sales is sales. If there's a story about McDonald's we would report on it just like anyone else," he said.

He added that in such cases he would remove the coffee cups from the newscasters' desks, in a similar way to the pulling of adverts for airline companies during newscasts that report an air crash. TV stations across America are suffering from a downturn in advertising, partly due to the challenge of the internet and partly due to the country's more recent economic troubles.

In a harsh financial climate, many are turning to new cash streams, such as Fox 5 News's latest innovation.

- Ed Pilkington ("McMorning Las Vegas, Here's The News," The Guardian UK, 7.23.2008, Image: -mcdowalla22,DeviantArt.com, 2007-08).

The News That's Not Fit To Print...Our Post-Literate World...

The decline of newspapers is about the rise of the corporate state, the loss of civic and public responsibility on the part of much of our entrepreneurial class and the intellectual poverty of our post-literate world, a world where information is conveyed primarily through rapidly moving images rather than print.

We live under the happy illusion that we can transfer news-gathering to the Internet. News-gathering will continue to exist, as it does on this Web site and sites such as ProPublica and Slate, but these traditions now have to contend with a new, widespread and ideologically driven partisanship that dominates the dissemination of views and information, from Fox News to blogger screeds. The majority of bloggers and Internet addicts, like the endless rows of talking heads on television, do not report. They are largely parasites who cling to traditional news outlets. They can produce stinging and insightful commentary, which has happily seen the monopoly on opinion pieces by large papers shattered, but they rarely pick up the phone, much less go out and find a story.

Those who rely on the Internet gravitate to sites that reinforce their beliefs.

The filtering of information through an ideological lens, which is destroying television journalism, defies the purpose of reporting.

Journalism is about transmitting information that doesn’t care what you think. Reporting challenges, countermands or destabilizes established beliefs. Reporting, which is time-consuming and often expensive, begins from the premise that there are things we need to know and understand, even if these things make us uncomfortable. If we lose this ethic we are left with pandering, packaging and partisanship. We are left awash in a sea of competing propaganda. Bloggers, unlike most established reporters, rarely admit errors. They cannot get fired. Facts, for many bloggers, are interchangeable with opinions. Take a look at The Drudge Report. This may be the new face of what we call news.

When the traditional news organizations go belly up we will lose a vast well of expertise and information. Our democracy will suffer a body blow. Not that many will notice. The average time a reader of The New York Times spends with the printed paper is about 45 minutes. The average time a viewer spends on The New York Times Web site is about 7 minutes.

The rise of our corporate state has done the most, however, to decimate traditional news-gathering. Time Warner, Disney, Rupert Murdoch’s News Corp., General Electric and Viacom control nearly everything we read, watch, hear and ultimately think. And news that does not make a profit, as well as divert viewers from civic participation and challenging the status quo, is not worth pursuing.

This is why the networks have shut down their foreign bureaus. This is why cable newscasts, with their chatty anchors, all look and sound like the “Today” show. This is why the FCC, in an example of how far our standards have fallen, defines shows like Fox’s celebrity gossip program “TMZ” and the Christian Broadcast Network’s “700 Club” as “bona fide newscasts.” This is why television news personalities, people like Katie Couric, have become celebrities earning, in her case, $15 million a year. This is why newspapers like the Los Angeles Times and Chicago Tribune are being ruthlessly cannibalized by corporate trolls like Sam Zell, turned into empty husks that focus increasingly on boutique journalism.

Corporations are not in the business of news. They hate news, real news. Real news is not convenient to their rape of the nation. Real news makes people ask questions. They prefer to close the prying eyes of reporters. They prefer to transform news into another form of mindless amusement and entertainment.

A democracy survives when its citizens have access to trustworthy and impartial sources of information, when it can discern lies from truth. Take this away and a democracy dies. The fusion of news and entertainment, the rise of a class of celebrity journalists on television who define reporting by their access to the famous and the powerful, the retreat by many readers into the ideological ghettos of the Internet and the ruthless drive by corporations to destroy the traditional news business are leaving us deaf, dumb and blind.

We are cleverly entertained during our descent. We have our own version of ancient Rome’s bread and circuses with our ubiquitous and elaborate spectacles, sporting events, celebrity gossip and television reality shows. As the Roman philosopher Cicero wrote:

"Societies in decline see their civic and political discourse contaminated by the excitement and emotional life of the arena. And the citizens in these degraded societies, he warned, always end up ruled by a despot"... a Nero or a George W. Bush.

-Chris Hedges (Excerpt):"So Goes the Newsroom,the Empire and the World," TruthDig.com, 7.21.2008. Image: - A. Hoan,"The Burning Of Rome," Historic Sheet Music Collection, Duke University, 1903).

On Clowns & Coulrophobia: The Terror Of Bozo

"There is nothing laughable about a clown in the moonlight." -Lon Chaney, Sr.

Coulrophobia is defined as an extreme fear of clowns. Coulrophobia was conceived during the 1990s and originates from the Greek words Koulon (limb) and Kolobathristes which translates as"one who goes on stilts." The central fear trigger is the clown's appearance which masks the identity of the wearer and suggests a hidden and/or potentially sinister personality.

- VioletPlanet, Image: -Larry Harmon as Bozo The Clown (Mr. Harmon was one of a few Bozos but not the original. Bozo The Clown was created by Capitol Records executive Alan Livingston for recordings in 1946. The late Vance "Pinto" Colvig was the first person to play the clown and Bob Bozo Bell was one of the most popular and prolific Bozos. -International Clown Hall Of Fame/AP).